Brand Summary
This is a branding project for B-Line, a fictional farm-to-table food truck.
Emerging as a new food truck in Chicago, B-Line is a fresh, new approach on food truck culture that promotes sustainable consumption. B-Line’s rotating menu and locally sourced ingredients are a kickstart to an energizing day.
Logo Design and color palette
The logo’s truck silhouette and dot and line detail are inspired by Chicago’s CTA System Map, a staple in the Chicago landscape due to its recognizable bright colors and simple design.
The project’s color palette is inspired by natural dyes from produce that are a key component in B-Line’s seasonal menu items.
